privacy policy.

The categories below are the only things we collect:

• Newsletter signups. When you subscribe, we store the email address you provide and a timestamp. We use a double-opt-in flow, so we also store whether you've confirmed.
• Contact form messages. When you send a message through the contact page, we store the email address and whatever you wrote in the message field.
• Apparel orders. When you buy apparel through the site, payment is processed by Stripe and fulfillment is handled by Printful. Stripe handles all payment-card data directly — we never see or store your card number. We do receive a record of the order (items, totals, shipping address) so we can support you and pass the address to Printful for shipping.
• Server logs. Like every web server, our host (Cloudflare) logs basic request metadata: IP address, user-agent string, the URL you requested, and the timestamp. This is used to detect abuse and keep the site fast. Cloudflare retains these logs per their own privacy policy.

We do not run third-party analytics, advertising pixels, or cross-site tracking on this site. We do not sell or rent your data.

• Newsletter emails — to send you the newsletter you signed up for, and only that. You can unsubscribe at any time via the link at the bottom of every email.
• Contact messages — so we can reply.
• Apparel orders — to ship the product to you, respond to support questions, and meet tax/record-keeping obligations.
• Server logs — for security, performance, and abuse prevention.

We only share your data with the third parties that help us operate the site:

• Cloudflare — hosts the site and routes all requests.
• Resend — delivers our newsletter and transactional emails.
• Stripe — processes apparel payments.
• Printful — prints + ships apparel orders. We share only what they need: the items ordered and your shipping address.

Each of these companies has its own privacy policy and security practices. They are contractually limited to using your data only on our behalf. We do not share your personal information with anyone else, except when required by law (subpoena, court order, etc.) or to protect against fraud or abuse.

We use the minimum cookies needed for the site to function. As of the effective date above, that means:

• Cloudflare may set a session cookie to identify automated traffic (bots) vs. real visitors.
• If you start an apparel checkout, Stripe sets cookies on their checkout page to prevent fraud and remember your progress.

We do not use cookies for advertising or cross-site tracking. You can disable cookies in your browser; some site features (mainly apparel checkout) may stop working if you do.

Wherever you live, you can ask us to:

• Tell you what personal information we have about you.
• Correct anything that's wrong.
• Delete it (subject to legal record-keeping requirements — e.g., we have to keep apparel order records for tax reasons).
• Opt out of marketing emails at any time.

California residents have additional rights under the CCPA/CPRA (right to know, delete, correct, and opt out of "sale" or "sharing" — we do neither). EU/UK residents have rights under the GDPR/UK GDPR (access, rectification, erasure, restriction, portability, and objection).

To exercise any of these rights, email [email protected] from the address tied to the data you're asking about, or include enough information for us to verify you're the same person.

• Newsletter list: until you unsubscribe. Once you unsubscribe we drop your address from the list within 30 days, except for a small suppression record so we don't accidentally re-add you later.
• Contact messages: kept for up to 24 months so we can refer to prior conversations, then deleted unless you've become a customer or are an active thread.
• Merch orders: kept for at least 7 years to satisfy U.S. tax record-keeping requirements.
• Server logs: Cloudflare retains per their policy (typically 7–30 days for most fields).

The site is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe we have, email [email protected] and we'll delete it.

The site is hosted in the United States. If you're visiting from outside the U.S., your data will be transferred to and processed in the U.S. By using the site, you consent to that transfer.

If we make material changes (changing what we collect or who we share it with), we'll update the effective date at the top of this page and, where reasonable, post a note on the homepage or email subscribers. Continued use after the effective date means you accept the updated policy.

Questions or requests: [email protected]. Mail goes to the operator personally — you'll get a real reply, not a ticket number.

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